Marketing
Book Details
Author(s)
Joel R. Evans, Barry Berman
Publisher
Macmillan USA
ISBN / ASIN
0023344016
ISBN-13
9780023344015
Sales Rank
#18,518,833
Marketplace
United States 🇺🇸
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Description
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
