Strategic Newspaper Management
Book Details
Author(s)
Fink, Conrad C.
Publisher
PEARSON EDUCATION
ISBN / ASIN
0023377313
ISBN-13
9780023377310
Category
Language Arts & Disciplines
Marketplace
France 🇫🇷
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Description
The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.
