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Complete Idiot's Guide to Direct Marketing

AuthorRobert W. Bly
PublisherAlpha
CategoryBusiness & Economics
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Book Details

Author(s)Robert W. Bly
PublisherAlpha
ISBN / ASIN0028642104
ISBN-139780028642109
Sales Rank1,544,612
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

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