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Essentials of Services Marketing (The Dryden Press series in marketing.)

Name: Essentials of Services Marketing (The Dryden Press series in marketing.)
Author: K. Douglas Hoffman, John E.G. Bateson, John Bateson
ISBN: 9780030152177

AuthorK. Douglas Hoffman, John E.G. Bateson, John Bateson

PublisherDryden Pr

CategoryService industries

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Book Details

Author(s)K. Douglas Hoffman, John E.G. Bateson, John Bateson

PublisherDryden Pr

ISBN / ASIN0030152178

ISBN-139780030152177

CategoryService industries

MarketplaceUnited States 🇺🇸

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