Advertising, Promotion and Supplemental Aspects of IMC
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Book Details
Author(s)
Shimp, Terence A.
Publisher
South-Western College Pub
ISBN / ASIN
0030211131
ISBN-13
9780030211133
Marketplace
France 🇫🇷
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Description
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
