ADVERTISING: Its Role in Modern Marketing

Name: ADVERTISING: Its Role in Modern Marketing
Author: S. Watson Dunn
ISBN: 9780030307485

AuthorS. Watson Dunn

PublisherThomson Learning

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Book Details

Author(s)S. Watson Dunn

PublisherThomson Learning

ISBN / ASIN0030307481

ISBN-139780030307485

Sales Rank14,393,477

MarketplaceUnited States 🇺🇸

Description

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.