ADVERTISING: Its Role in Modern Marketing
Book Details
Author(s)
S. Watson Dunn
Publisher
Thomson Learning
ISBN / ASIN
0030307481
ISBN-13
9780030307485
Sales Rank
#14,393,477
Marketplace
United States 🇺🇸
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Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
