International Marketing (The Dryden Press series in marketing)
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Book Details
Author(s)
Vern Terpstra
Publisher
Thomson Learning
ISBN / ASIN
0030327679
ISBN-13
9780030327674
Marketplace
France 🇫🇷
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Description
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
