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Corporate Entrepreneurship: Entrepreneurial Development within Organizations
Book Details
Author(s)Michael H. Morris, Donald F. Kuratko
PublisherSouth-Western College Pub
ISBN / ASIN0030337267
ISBN-139780030337260
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Exploring the concept of entrepreneurship in established companies, this innovative book identifies the environmental conditions that foster an entrepreneurial attitude and orientation in organizations well beyond upstart. It also explores the reasons why entrepreneurship tends to be discouraged - if not destroyed - in organizations as they grow and mature. In addition, the authors systematically identify the ways in which entrepreneurial spirit - and its many benefits - can be revived in established firms.










