Contemporary Marketing 2002
Book Details
Author(s)
Boone, Louis E.
Publisher
South-Western
ISBN / ASIN
0030351723
ISBN-13
9780030351723
Availability
Temporarily out of stock.
Category
Paperback
Marketplace
United States 🇺🇸
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Description
Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
