CengageNOW with eBook on Blackboard, 1 term (6 months) Printed Access Card for Boone/Kurtz's Contemporary Marketing, 16th

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want. This integrated system helps you efficiently manage and complete homework assignments from the text. Take pre-tests to determine the areas which require more practice and direct you to review tutorials, Homework video cases and simulations, demonstration exercises, videos, eBook content, and fun Marketing games to help learn the material, and get feedback on post-tests that check your comprehension afterwards.