Persuasive Communication

Name: Persuasive Communication
Author: Erwin P. Bettinghaus, Michael J. Cody
ISBN: 9780030553523

AuthorErwin P. Bettinghaus, Michael J. Cody

PublisherWadsworth Publishing

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Book Details

Author(s)Erwin P. Bettinghaus, Michael J. Cody

PublisherWadsworth Publishing

ISBN / ASIN0030553520

ISBN-139780030553523

MarketplaceFrance 🇫🇷

Description

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.