Advertising: Its role in modern marketing
Book Details
Author(s)
Dunn, S. Watson
Publisher
Dryden Press
ISBN / ASIN
0030600499
ISBN-13
9780030600494
Availability
In Stock.
Sales Rank
#15,844,370
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
