Contemporary Cases in Consumer Behavior
65.95
USD
Book Details
PublisherHarperCollins Publishers
ISBN / ASIN0030970385
ISBN-139780030970382
Sales Rank6,042,967
MarketplaceUnited States 🇺🇸
Description
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
