Sales Management (Dryden Press Series in Marketing)

Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting salespeople today and beyond. The most current text on the market, Sales Management focuses on topics most important to today’s organizations, including team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition. A salesperson turned professor, Dr. Futrell empowers students with the tools to win customers for life.