Blockbusters: The Five Keys to Developing GREAT New Products
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Book Details
Author(s)
Gary S. Lynn, Richard R. Reilly
Publisher
Harper Paperbacks
ISBN / ASIN
006008474X
ISBN-13
9780060084745
Marketplace
India 🇮🇳
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Description
What Makes a Blockbuster?
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices - all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork