Focus: The Future of Your Company Depends on It
Book Details
Author(s)
Al Ries
Publisher
HarperBusiness
ISBN / ASIN
0060799900
ISBN-13
9780060799908
Availability
Habituellement expédié sous 24 h
Sales Rank
#169,357
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Focus What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry aft... Full description
