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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Name: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Author: Ries, Al
ISBN: 9780061669194

AuthorRies, Al

PublisherHarperBusiness

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Book Details

Author(s)Ries, Al

PublisherHarperBusiness

ISBN / ASIN0061669199

ISBN-139780061669194

MarketplaceUnited States 🇺🇸

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Book Details

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