Sales Reengineering from the Outside in: Engaging Customers With a New Approach to Sales, Marketing, and Service

This breakthrough guide shows sales pros how to reengineer their sales process for off-the-chart productivity gains. Featuring the collected wisdom of world-beating sales managers from such firms as Allstate, Disney, and Kraft, Sales Reengineering projects the major sales trends for the upcoming decade, and presents today's cutting-edge sales strategies.