Do-It-Yourself Marketing Research
16.95
USD
Book Details
Publisher
Mcgraw-Hill
ISBN / ASIN
0070074518
ISBN-13
9780070074514
Sales Rank
#5,738,512
Marketplace
United States 🇺🇸
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Description
A collection of marketing research techniques for non-specialists. This guide aims to show what kind of marketing research will be useful in a particular situation, how to plan the research, and then how to incorporate this "intelligence" into the marketing plan itself.
