Do-It-Yourself Marketing Research
Book Details
PublisherReplica Books
ISBN / ASIN073510039X
ISBN-139780735100398
AvailabilityUsually ships in 24 hours
Sales Rank3,099,375
MarketplaceUnited States 🇺🇸
Description
A collection of marketing research techniques for non-specialists. This guide aims to show what kind of marketing research will be useful in a particular situation, how to plan the research, and then how to incorporate this "intelligence" into the marketing plan itself.
More Books by George Edward Breen, Albert B. Blankenship
