MARKETING MANAGEMENT
Book Details
Author(s)
Saxena, Rajan
Publisher
McGraw Hill Education
ISBN / ASIN
0070144915
ISBN-13
9780070144910
Availability
In stock.
Sales Rank
#146,790
Marketplace
India 🇮🇳
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
