ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
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Book Details
Publisher
Tata McGraw Hill Education
ISBN / ASIN
0070144966
ISBN-13
9780070144965
Availability
Usually dispatched within 1-2 business days
Sales Rank
#105,113
Category
Paperback
Marketplace
India 🇮🇳
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Description
This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC).
