Essentials of Marketing
Book Details
Author(s)
William Perreault
Publisher
Mcgraw Hill Higher Education
ISBN / ASIN
0070172463
ISBN-13
9780070172463
Sales Rank
#5,884,531
Category
Marketing
Marketplace
United States 🇺🇸
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Description
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
