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Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (Mcgraw Hill Series in Mass Communication)

Name: Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (Mcgraw Hill Series in Mass Communication)
Author: Joseph R. Dominick, Barry L. Sherman, Gary Copeland
ISBN: 9780070175471

AuthorJoseph R. Dominick, Barry L. Sherman, Gary Copeland

PublisherMcgraw-Hill College

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Book Details

Author(s)Joseph R. Dominick, Barry L. Sherman, Gary Copeland

PublisherMcgraw-Hill College

ISBN / ASIN0070175470

ISBN-139780070175471

AvailabilityUsually ships in 1 to 3 weeks

Sales Rank11,244,729

MarketplaceUnited States 🇺🇸

Description

An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.