Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Name: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Author: Arthur A., Jr. Thompson
ISBN: 9780070182608

Author Arthur A., Jr. Thompson

Publisher Irwin/McGraw-Hill

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Book Details

Author(s) Arthur A., Jr. Thompson

Publisher Irwin/McGraw-Hill

ISBN / ASIN 0070182604

ISBN-13 9780070182608

Marketplace France 🇫🇷

Description

"Crafting and Executing Strategy" presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.