Marketing Warfare
Book Details
Author(s)RIES
PublisherMcGraw-Hill Education
ISBN / ASIN0070527261
ISBN-139780070527263
AvailabilityOnly 1 left in stock - order soon.
Sales Rank787
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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