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Marketing Warfare

Author RIES
Publisher McGraw-Hill Education
Category Business & Economics
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Book Details
Author(s) RIES
Publisher McGraw-Hill Education
ISBN / ASIN 0070527261
ISBN-13 9780070527263
Availability Only 1 left in stock - order soon.
Sales Rank #787
Category Business & Economics
Marketplace United States 🇺🇸
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Description

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

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