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Bottom-Up Marketing

AuthorRies, Al
PublisherMcgraw-Hill
CategoryBusiness & Economics
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Book Details

Author(s)Ries, Al
PublisherMcgraw-Hill
ISBN / ASIN0070527334
ISBN-139780070527331
AvailabilityIn Stock.
Sales Rank1,611,795
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a marketing campaign.

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