Bottom-Up Marketing
Book Details
Author(s)
Ries, Al
Publisher
Mcgraw-Hill
ISBN / ASIN
0070527334
ISBN-13
9780070527331
Availability
In Stock.
Sales Rank
#1,611,795
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a marketing campaign.
