List Price: | |
Our Price: $21.01 | |
For Bulk orders
| |
Used Book Price: | |
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand / Ries, Laura | |
Publisher: HarperCollins Publishers | |
Availability:In Stock. | |
Sales Rank: 202694 | |
|
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to .
No
guarantees are made as to accuracy of prices and information.