Managerial Economics
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Book Details
Author(s)
Dominick Salvatore
Publisher
McGraw-Hill Inc.,US
ISBN / ASIN
0070545340
ISBN-13
9780070545342
Category
Paperback
Marketplace
France 🇫🇷
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Description
This is a text for the traditional course in managerial economics offered in most business and economics programs. The primary aims of the text are:
To provide a unifying theme of managerial decision making around the theory of the firm.
To introduce an international dimension into managerial economics to reflect the globalization of production and distribution in today's world.
To present many new topics and managerial tools not discussed at all or discussed only superficially in other managerial econ texts.
To show how managerial decisions are actually made in the real world.
