Chindia Rising: How China and India Will Benefit Your Business

'Advance Praise Eye opener! Shifted my thinking about China and India's global impact' - Philip Kotler, Ph D S. C. Johnson, Distinguished Professor of International Marketing Marketing Department, Kellogg School of Management Northwestern University Prof. 'Jagdish Sheth does it again. He distills the implications of the growth of China and India through a wide ranging and thoughtful interpretation in "Chindia Rising" and its implications to global growth, prosperity, security and culture. A must read for all managers, politicians and security experts' - C.K. Prahalad Paul and Ruth McCracken, Distinguished University Professor, Ross School of Business The University of Michigan. 'Business leaders in East and West will surely read with interest Jagdish Sheth's thought provoking assessment of how the rise of China and India (Chindia) will prove to be an enormous boon to the worldwide economy. With his profound insight into global business trends, Prof. Sheth shows how Chindia's rise will not only stimulate the mature economies of the West but will also help birth economies in Asia, Africa, and Latin America' - Azim Premji, Chairman and Managing Director Wipro, Ltd. 'The rise of China and India will have a profound effect on businesses in the developed as well as the developing world. Any businessman who wants to be ready to benefit from these dramatic changes should read Dr Sheth's insightful book' - Patrick J. McGovern, Founder and Chairman International Data Group. 'With detailed analyses of companies, economic trends, and historical patterns, the noted business management scholar, Prof. Sheth convincingly suggests that the rise of China and India as 21st century global powers can be as beneficial to the world as was the rise of the US in the early 20th century. This is a useful source for not only business leaders but anyone interested in this tectonic shift that is underway in the world today' - Dr Vishakha N. Desai, President Asia Society. 'Jag Sheth has produced