Fundamentals of Marketing
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Book Details
Author(s)
William J. Stanton
Publisher
McGraw-Hill
ISBN / ASIN
0070665761
ISBN-13
9780070665767
Marketplace
France 🇫🇷
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Description
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.
![By William J. Stanton - Fundamentals of Marketing (Mcgraw Hill Series in Marketing) (10 Sub) (1994-01-16) [Hardcover]](https://www.ebooknetworking.net/books/noimage.jpg)
