Information Technology for Retailing: 1E

Information Technology is so deeply entrenched in business processes that many regard it as a 'black box'. Like any other business, retailing also has core information technology applications, and at many levels. The text explores multiple perspectives of each of these technologies - for instance, in the section on Cash Register, the perspectives of the customer, manager and operator are explored. Salient Features # Demonstrates applications of technologies used in various functions in the retail industry - CRM, ERP, POS equipment, RFID, SCM and so on # Brings in a lot of personal experiential insights to discuss bottlenecking, and ways to get around it. # Discusses important topics like credit card fraud, e-tailing in India etc # Uses an array of pedagogical aids: Case studies with class assignments, Case Discussion Questions, Concept Questions, etc