International Trade and Competition: Cases and Notes in Strategy and Management (Mcgraw Hill Series in International Business Economics)
Book Details
Author(s)David B. Yoffie
PublisherMcgraw-Hill College
ISBN / ASIN0070722765
ISBN-139780070722767
MarketplaceFrance 🇫🇷
Description
Examines how the theory of international trade matters to firms, versus governments or nations. Using in-depth cases from a manager's perspective, this book examines the role of country characteristics, government policies and information flows in building a firm's international position.
