Business Communication: 1E

This book is based on the requirements of the modern manager and keeps in view the specific communication related skills that they need. It covers the traditional topics such as business letters, report writing, listening, presentation skills, negotiation skills etc. which is well supplemented with more relevant topics in today's context, such as cross cultural approach to communication, business etiquette, social networking, impression management and so on. This book provides the "next generation" learning environment with a focus on computer mediated communication. The book is useful for management students as it comprehensively covers the syllabi requirements of major B schools in India.