Value-Based Marketing
Book Details
Author(s)Dhruv Grewal, Michael Levy
PublisherMcGraw Hill Higher Education
ISBN / ASIN0071109056
ISBN-139780071109055
Sales Rank13,989,178
MarketplaceUnited States 🇺🇸
Description
This text applies the marketing concept. "Marketing" and it's supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.
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