Management Information Systems
Book Details
Author(s)James A. O'Brien, George M. Marakas
PublisherMcGraw Hill Higher Education
ISBN / ASIN007111629X
ISBN-139780071116299
Sales Rank10,908,112
MarketplaceUnited States 🇺🇸
Description
This is the benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.), taught from a managerial perspective. O'Brien defines technology, and then explains how companies use the technology to improve performance. Real-world cases finalize the explanation.



