Management Information Systems
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Book Details
Author(s)
James A. O'Brien, George M. Marakas
Publisher
McGraw Hill Higher Education
ISBN / ASIN
007111629X
ISBN-13
9780071116299
Marketplace
France 🇫🇷
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Description
This is the benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.), taught from a managerial perspective. O'Brien defines technology, and then explains how companies use the technology to improve performance. Real-world cases finalize the explanation.
