Entrepreneurship
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Book Details
Author(s)
Robert D. Hisrich, Michael P. Peters
Publisher
McGraw-Hill Publishing Co.
ISBN / ASIN
0071123512
ISBN-13
9780071123518
Marketplace
France 🇫🇷
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Description
This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
