Internet Business Models

"Internet Business Models" rigorously analyzes the different business models employed by internet companies. The book examines eight internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of internet companies written during 1999/2000 by professors at the Harvard Business School.