Corporate Strategy: Resources and the Scope of the Firm
Book Details
Author(s)David Collis, Cynthia Montgomery
PublisherMcGraw-Hill Education (ISE Editions)
ISBN / ASIN007114465X
ISBN-139780071144650
MarketplaceIndia 🇮🇳
Description
Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.
