Business Marketing: Connecting Strategy, Relationships and Learning
Book Details
Author(s)F.Robert Dwyer, John F. Tanner
PublisherMcGraw Hill Higher Education
ISBN / ASIN0071244387
ISBN-139780071244381
MarketplaceFrance 🇫🇷
Description
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
