Strategic Management: Creating Competitive Advantages
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Book Details
Publisher
McGraw Hill Higher Education
ISBN / ASIN
0071317686
ISBN-13
9780071317689
Marketplace
India 🇮🇳
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Description
Strategic Management, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media.
