OPT-IN MARKETING : How the Breakthrough Process of Consensual
Book Details
Author(s)
Roman, Ernan
Publisher
McGraw-Hill Education
ISBN / ASIN
007143528X
ISBN-13
9780071435284
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.
