Marketing Power Plays
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
BusinessWeek
Publisher
McGraw-Hill
ISBN / ASIN
0071475583
ISBN-13
9780071475587
Category
Business & Economics
Marketplace
France 🇫🇷
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Learn the Plays
Make Your Move
- Build an IKEA-style global brand the way Ingvar Kamprad does
- Use Hans Straberg's tactics at Electrolux to sweep in profits
- Bank on thinking locally like Citigroup's Steven Freiberg
- Keep your company tuned in the way Judy McGrath does at MTV
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
BusinessWeek Power Plays
Leadership Power Plays
Strategy Power Plays
Game On.
Visit businessweek.com/powerplays
