The Hyper-Social Organization: Eclipse the Competition by Leveraging Your Company's Social Media

BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. "A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success...Highly recommended". ("Choice magazine"). "If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social-as customers, as employees, and as business partners-both online and off". (David Rogers, executive director, Columbia Business School Center on Global Brand Leadership, author of "The Network Is Your Customer"). "The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it". (Mark Yolton, senior vice president, SAP). "To the extent that we can be 'human' with what we know-and share it as freely as we possibly can-we'll go a long way toward fostering a deeper level of trust with consumers. "The Hyper-Social Organization" not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes". (Barry Judge, CMO, Best Buy). "Rather than getting hung up on the 'media' side of social media, Gossieaux and Moran have figured out that the real killer app is the ability to create a 1:1 communication between your customers and your brand". (Marty St. George, CMO, JetBlue). "With this book's simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I'm buying books for my whole tribe". (Janet Swaysland, SVP of Social Media, Monster). About the Book: Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, i