Toyota Under Fire: Lessons for Turning Crisis into Opportunity
Book Details
Author(s)
Jeffrey K. Liker, Timothy N. Ogden
Publisher
McGraw-Hill Education
ISBN / ASIN
007176299X
ISBN-13
9780071762991
Availability
Usually ships in 24 hours
Sales Rank
#554,513
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis
Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles.
Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry.
Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles.
Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry.
