Hands-On Social Marketing: A Step-by-Step Guide
70.95
USD
Book Details
Author(s)
Nedra Kline Weinreich
Publisher
SAGE Publications, Inc
ISBN / ASIN
0761908676
ISBN-13
9780761908678
Sales Rank
#2,885,181
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
