Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement
Book Details
Author(s)
Rajat Paharia
Publisher
McGraw-Hill Professional
ISBN / ASIN
0071813373
ISBN-13
9780071813372
Availability
Habituellement expédié sous 24 h
Sales Rank
#68,910
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification As our lives move online, all of our activity is generating reams of data - we are all walking data generators. This book reveals how to combine this `big data` with an understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. Full description
