Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification As our lives move online, all of our activity is generating reams of data - we are all walking data generators. This book reveals how to combine this `big data` with an understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. Full description