The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

Martin and I Chilling: Martin and Ilana Edelstein chilling at home on the Marina Peninsula Beach.
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Me with John Paul DeJoria: Ilana Edelstein with John Paul DeJoria and his wife, Eloise, being escorted into the Rodeo event at the Burbank Equestrian Center.
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Patron Bottles: A sampling of the Patron bottle evolution, beginning with one of the early glass stopper versions (second from left).
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One of the Originals: One of the original Patron girls, Heather, holding one of the original Patron bottles with a glass stopper.
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