CRM at the Speed of Light, 3e
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Book Details
Author(s)
Paul Greenberg
Publisher
McGraw-Hill Osborne Media
ISBN / ASIN
0072231734
ISBN-13
9780072231731
Marketplace
France 🇫🇷
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Description
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
